Google Shopping Ads

Drive the sales you want whilst knowing the exact cost.

At BFJ Media we’re using advanced product feed and bidding optimisation to achieve higher ROAS (return on ad spending) on Google Shopping campaigns.

80%
Of all companies focus on Google Ads for PPC.
65%
Of all Google ads clicked have buyer intent.
76%
Of the search engine market belongs to Google.

Why Google Shopping Ads?

Google Shopping ads are more than just a text ad. They are a seamless shopping experiencing showcasing your product’s imagery, title, price, store name, and more.

Beyond giving potential customers all of the information they need in the one place, one of their key advantages is their placement. Google Shopping ads give you pole position, at the very top of search results, above all other normal ads.

Do you want to take your brand to pole position? Grow with us.

We can build advanced Google Shopping ads that can be segmented using our product marketing feed based on a wide variety of data points. The end purpose is to ensure you increase the revenue while reducing the marketing budget.

  • Control budgets with ROAS as the core optimisation metric
  • Automatically run thousands ad variations on a single product
  • Price changes occur on ads as your products update
  • Target shopping ads to people who don’t know your brand
  • Google’s AI will ensure ads are also optimised automatically, along with our manual efforts
  • Split test hundreds of ad types and keywords to improve ROI

 

 

How we do it

1

Listen

First, we ask what audience you are trying to reach and what you want to tell them.

2

Idea

We'll then develop a campaign strategy that distills your brand and messages into click-worthy advertisements.

3

Produce

We'll make sure those ads are reaching the right people.

4

Monitor

One of the great things about pay per click advertising is how much information it gives about what's working best in your campaign.

5

Report

We'll keep close tabs on the data and you in the loop so you know exactly how your campaign is working.

In our experience Google Shopping ad campaigns drive the highest revenue for ecommerce clients. The average return on ad spend for shopping campaigns is many times higher than other platforms such as Facebook, or Amazon ads.

If you’re looking to take your ecommerce campaigns to the next level or you need help in automating your ad feed reach out today.

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