Smart Clinics

BFJ Media demonstrates why they are Health Sector Digital Media Specialists with a comprehensive marketing package for one of Australia’s leading medical centre groups.

  • Services BFJ provided:
  • Search Engine Marketing

Why SEO in Health?

Generating enquiries or bookings in the health sector via organic traffic in search engines is a mandatory acquisition strategy for clinics looking to increase business without the need of on-going media costs.
To put it simply, SEO is a longer term strategy for lead generation which will save your marketing resources.
We generated

14,088

conversions in 12 months via SEO:

  • Built, optimise and manage the website every month to ensure it’s continue to increase conversion numbers
  • Developed an off-site SEO strategy that ties in with content
  • Complete performance media strategy to drive bookings
  • Programmatic media

We increased Smart Clinic's organic traffic 330%

That's 5000 Google ranking improvements in under 12 months for a Frachised Health Clinic group. Not bad right?
> > 330%
The outcome was a very high performing responsive site. This paired with a social campaign strategy, email marketing tools & management and programmatic and Google display ads led to a wildly successful ongoing project.
BFJ Media have ensured each individual clinic has bookings topped up via advanced Google Adwords methods. These bookings are real customers, with actual cost per sale understood for each location around the country. That's enabled SmartClinics to react to demand immediately.
Having BFJ Media manage all online channels for SmartClinics has helped enable growth of the business nationally, whilst knowing the exact cost to launch new locations, and which channels work. Reporting those numbers has been key, with our purpose built dashboard reports has meant all stakeholders can see live results as they happen.
BFJ media is a stand out agency - these guys are highly skilled and their account management and response time is exceptional. Happy to recommend for SEM, SEO, website development, social and email marketing. SmartClinics has expanded from 1 medical centre to 40 in just 3 years and the BFJ team has been with us the whole way, recommending new and innovative campaigns and strategies that have achieved great results.

SmartClinics

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