Programmatic Advertising

Advance your media buy with Programmatic advertising

There are only a handful of agencies that have a seat at the table when it comes to programmatic. And you want a seat at the table, because it will give you target audience and engagement that standard video or display advertising networks just can’t match.

82%
82% of people watching TV will now see programmatic ads
27%
Programmatic's share of all digital advertising spend.
70B
Ad slots served daily

Supercharge your ad spend.

Programmatic advertising is leading the digital marketing revolution. AI and machine learning use data to predict outcomes and suggest the right ads to serve along the buyer journey.

Granular audience targeting with mutlti-device output from mobile, desktop, tablet, in APP to TV and out-of- home combined with multiple ad types makes your dollar work harder.

Flanked by a team of programmatic pro’s, we can show you how to use your data for a better ROI.

Grow with us.

It’s time to open the door to next level audience and channel access. We’re here to help you unlock the power of programmatic, giving your brand exposure on a whole different level.

It’s about the scale of broadcast with the targeting and attribution of digital.

There are many reasons to use programmatic advertising:

  • Hyper targeted, custom third-party audiences
  • Reach audiences on catch-up TV and digital radio for a tiny fraction of the cost of a broadcast buy
  • Track and link the user journey from digital TV, to mobile phone and beyond
  • Move beyond social and Google search advertising
  • Make video and display advertising work for you on a massive scale

How we do it

1

Listen

You have clear goals. Tell us, in detail, what you want to achieve.

2

Idea

We'll build the strategy, based on our experience and your targets.

3

Produce

Execution is everything. Our campaigns are the best, bar none.

4

Monitor

Refine, retarget, redesign and retest - the best campaigns are always changing.

5

Report

Get your own 24/7 live dashboard so you're always in the loop.

Would you like to take your brand to TV for as little as five cents and impression? Maybe you want to be able to access hyper targeted audiences that put you in front of people in the industry you want to reach, with the job titles you need to influence in the geographic region you need to target?

If this sounds like something you’d like to explore contact us today.

Much has been written on the growth of programmatic advertising into its current form. It is a natural evolution of digital marketing and the drive towards automated advertising using ever-increasing amounts of data to optimise delivery and improve return on investment. From the early days of basic retargeting to website visitors to modern segmentation of users along the entire conversion funnel, programmatic advertising now provides advertisers with the opportunity to tightly allocate media spend.

BFJ Media’s programmatic media service can ensure your ads are on TV, Digital Audio, Spotify, Youtube, using the latest ad types and rich media. Don’t get caught behind, get in touch today and we’ll show you how it works.

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Work with us.