Video Production

81% of internet traffic is video.

If you want to reach people using the language of the internet, then video is the language you should be using.

81%
Of internet traffic is video.
64%
Of businesses said in the last 12 months, a video on Facebook resulted in a new client.
84%
Of people say they have been convinced to buy a product or service by watching a brand's video.

Why Video?

Despite 81% of internet traffic being video, most businesses still don’t do video properly or don’t use it at all. Like anything, if it’s to be done right, you need to understand why you’re doing and what your audience needs. And never, ever use television commercial style content for digital.

Video shot for a particular edit should also be thought of as a ‘content bank’ that can be revisited, re-edited and distributed in formats optimised for all marketing channels. Video drives conversion, profit and is an essential part of any marketing armoury. Grow with us.

If you want to reach people using the language of the internet, then video is the language you should be using.

Our carefully crafted video content integrates with your overarching strategy, using best practice SEO processes to ensure that your content is on message and drives results.

We can help you make complex concepts simple to understand and we can put your audience in the picture, so they don’t have to imagine what you are talking about, they can see it for themselves. And it converts, better than anything else out there.

Some of the formats at our disposal include:

  • Serialised content
  • Short form documentaries
  • Animation
  • Explainer videos

How we do it

1

Listen

We work with you to understand who you're trying to reach and why.

2

Idea

The concept is then briefed out so we can bring your idea to life.

3

Produce

A detailed plan around pre-production, production and post-production is outlined.

4

Monitor

We can help you understand which video content resonates with your audience and use that intel to improve everything else.

5

Report

Once distributed, it is important to understand how your investment has performed and what return it has delivered.

At BFJ Media we use a unique proprietary production methodology that aligns the content being created with your business’s unique needs. Longer pieces of content can live on Youtube and your website and segments of these edits can then be distributed as organic content on social media as well as ads on the Facebook and Google networks and brand edits can be distributed via programmatic advertising.

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Work with us.