Alondra Property Marketing
BFJ Digital played a significant role in selling out Alondra Residences, a boutique retirement village comprising 52 luxury apartments, amidst the challenges of the Covid period—achieving this remarkable feat before its scheduled timeframe.
Through a collaborative effort with the client, the developed marketing mix empowered an agile approach, which proved invaluable in navigating the turbulent period.
Agile marketing mix enabled selling during Covid
BFJ Digital's solution to help Alondra retirement property included a full digital and traditional marketing plan that was overhauled upon assuming the project from a previous agency.
- Improved attribution modeling
- Increased media performance
- Agile offline and online media mix
- Sales team feedback drove media optimisation
- Programmatic Media
- Paid search and SEO
- Social Media
- Hubspot automation
Decreased sales acquisition cost
With a large reduction in sales marketing costs, a surplus budget was achieved.
Digital marketing audit process
Tricia, Marketing Manager, Alondra ResidencesWe began our partnership with BFJ in mid 2021. They are very good at what they do - very professional and talented. They have done and continue to improve our digital performance. And as importantly they are a great team to work with - very good people.
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- Meet with a strategy specialist to build a growth plan.
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